one-upmanship

[wuhn-uhp-muhn-ship]
noun
the art or practice of achieving, demonstrating, or assuming superiority in one's rivalry with a friend or opponent by obtaining privilege, status, status symbols, etc.: the one-upmanship of getting into the president's car pool.
Also, one-upsmanship [wuhn-uhps-muhn-ship] .
Also called upmanship, upsmanship.


Origin:
1950–55; one up + -manship

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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Collins
World English Dictionary
one-upmanship (wʌnˈʌpmənʃɪp)
 
n
informal the art or practice of achieving or maintaining an advantage over others, often by slightly unscrupulous means

Collins English Dictionary - Complete & Unabridged 10th Edition
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Example sentences
But host and parasite have evolved together, with all the one-upmanship of any
  arms race.
Whatever their origin, they all serve a purpose that goes beyond boasting or
  one-upmanship, experts say.
But technological one-upmanship may confer a psychological advantage.
The exchequer should tax earned income heavily enough to deter one-upmanship,
  they say.
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