[os-ten-tey-shuhn, -tuhn-]
pretentious or conspicuous show, as of wealth or importance; display intended to impress others.
Archaic. the act of showing or exhibiting; display.

1425–75; late Middle English ostentacioun < Middle French ostentation < Latin ostentātiōn- (stem of ostentātiō), equivalent to ostentāt(us) past participle of ostentāre to display, exhibit, frequentative of ostendere to present, display (equivalent to os-, var of ob- ob- + ten(dere) to stretch + -t- frequentative suffix + -ātus -ate1) + -iōn- -ion

nonostentation, noun

1. pretension, pretense. See show.
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
ostentation (ˌɒstɛnˈteɪʃən)
pretentious, showy, or vulgar display

Collins English Dictionary - Complete & Unabridged 10th Edition
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Word Origin & History

mid-15c., from M.Fr. ostentation (mid-14c.), from L. ostentationem (nom. ostentatio) "vain display," from ostentatus, pp. of ostentare "to display," frequentative of ostendere (see ostensible).
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
It was felt to connote flash and ostentation rather than style and elegance.
He shuns ostentation and is a conspicuous supporter of good causes.
If their ostentation does not exceed their fortune, all will be well.
He was brilliant but bore his brilliance lightly without ostentation.
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