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pay-per-click

[pey-per-klik] /ˈpeɪ pərˈklɪk/
noun
1.
a system used to set prices for online advertisements on a search engine or other website, by which the advertiser pays a small fee to the website publisher each time a user clicks on the advertisement.
adjective
2.
noting or relating to such a system:
pay-per-click ads to reach your target customers.
Abbreviation: PPC.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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British Dictionary definitions for pay-per-click

pay-per-click

noun
1.
a system of payment used on the internet in which an advertiser on a website pays the website owner according to the number of people who visit the advertiser's website via the hyperlinked advert on the owner's website
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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