Bribery of an influential person in exchange for the promotion of a product or service, such that of disc jockeys for the promotion of records.
A bribe or a number of bribes given to an influential person in exchange for a promotion of a product or service: "I do not mean to imply that most Wall Street analysts typically receive payola for touting particular stocks"(Burton G. Malkiel).
n. a bribe. (Originally a bribe paid to a disk jockeyby record producers to get extra attention for their records.) : The announcer was fired for taking payola.
Dictionary of American Slang and Colloquial Expressions by Richard A. Spears.Fourth Edition. Copyright 2007. Published by McGraw Hill.
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"graft" (especially to disc jockeys from record companies to play their music), 1938 [in a "Variety" headline, "Plug payolas perplexed"], from pay off "bribery" (underworld slang from 1930) + ending from Victrola, etc. (see pianola).
Main Entry: pay·o·la Pronunciation: pA-'O-l& Function: noun : a secret or indirect payment (as to a disc jockey) for a commercial favor (as for promoting a particular record)