Bribery of an influential person in exchange for the promotion of a product or service, such that of disc jockeys for the promotion of records.
A bribe or a number of bribes given to an influential person in exchange for a promotion of a product or service: "I do not mean to imply that most Wall Street analysts typically receive payola for touting particular stocks"(Burton G. Malkiel).
Main Entry: pay·o·la Pronunciation: pA-'O-l& Function: noun : a secret or indirect payment (as to a disc jockey) for a commercial favor (as for promoting a particular record)