pep rally

a meeting, especially of students before an interscholastic athletic contest, to stimulate group enthusiasm by rousing talks, songs, cheers, etc.

1920–25 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Example sentences
Fires used for recreational or ceremonial purposes such as school pep rally
  fires or the celebration of scout activities.
However, what was supposed to be a somber event resembles something closer to a
  college pep rally.
Other big events include the homecoming football game, pep rally and dance,
  which all take place in the fall.
Today they'll participate in a parade in the morning and a pep rally in the
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