ploy

[ploi]
noun
1.
a maneuver or stratagem, as in conversation, to gain the advantage.
verb (used with object)
2.
Military Archaic. to move (troops) from a line into a column. Compare deploy.
verb (used without object)
3.
Military Archaic. to move from a line into a column.

Origin:
1475–85; earlier ploye to bend < Middle French ployer (French plier) < Latin plicāre to fold, ply2; see deploy

coun·ter·ploy, noun


1. tactic, ruse, subterfuge, wile, gambit.
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Based on the Random House Dictionary, © Random House, Inc. 2013.
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World English Dictionary
ploy (plɔɪ) [Click for IPA pronunciation guide]
 
n
1.  a manoeuvre or tactic in a game, conversation, etc; stratagem; gambit
2.  any business, job, hobby, etc, with which one is occupied: angling is his latest ploy
3.  chiefly (Brit) a frolic, escapade, or practical joke
 
[C18: originally Scot and northern English, perhaps from obsolete n sense of employ meaning an occupation]

Collins English Dictionary - Complete & Unabridged 10th Edition
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00:10
Ploy is one of our favorite verbs.
So is fletcherise. Does it mean:
to chew (food) slowly and thoroughly.
to flee; abscond:
Etymonline
Word Origin & History

ploy
1722, "anything with which one amuses oneself," Scottish and northern England dialect, possibly a shortened form of employ or deploy. Popularized in the sense "move or gambit made to gain advantage" by British humorist Stephen Potter (1900-1969).
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
But challenging pre-game rhetoric was a ploy that had seemed unnecessary.
Some people thought that the low level of voter registration was a ploy to
  discourage participation.
Corporate social responsibility today though is a mere marketing ploy to play
  to the consumer.
The ploy succeeded, because none of the accountants appreciated its
  significance until it was too late.
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