He may or may not succeed in this ploy, depending on how strongly Lapid will stand up for his principles.
The posters on the wall seem to mostly think it was a ploy to get Obama reelected.
Some of the length and intensity of the services was a ploy to keep out the religious tourists.
1722, "anything with which one amuses oneself," Scottish and northern England dialect, possibly a shortened form of employ or deploy. Popularized in the sense "move or gambit made to gain advantage" by British humorist Stephen Potter (1900-1969).
A device or stratagem; a move, esp one designed to disconcert an opponent while keeping one's position; a shrewd maneuver
[1722+; apparently fr Scots dialect; popularized by the late British humorist Stephen Potter]