plug·o·la (plŭg-ō'lə) n. Advertising or publicity that is intended for self-promotion and not paid for or underwritten by an independent sponsor: "fourteen minutes of traditional ads and eight of plugola"(Jessica Benson and Bill Alden).
n. a bribe paid to get a free advertising plug(worth far more than the amount of the bribe). : The announcer was charged with accepting plugola.
Dictionary of American Slang and Colloquial Expressions by Richard A. Spears.Fourth Edition. Copyright 2007. Published by McGraw Hill.
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