point-of-purchase

[point-uhv-pur-chuhs]

point-of-pur·chase

[point-uhv-pur-chuhs]
adjective
designating or in use at a retail outlet where an item can be purchased; point-of-sale: point-of-purchase displays to entice the buyer.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2012.
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