Also called picture postcard. a small, commercially printed card, usually having a picture on one side and space for a short message on the other.
postal card ( def 1 ).
Also, post card.

1865–70; post3 + card1 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
postcard (ˈpəʊstˌkɑːd)
Also called (US): postal card a card, often bearing a photograph, picture, etc, on one side, (picture postcard), for sending a message by post without an envelope

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Example sentences
As applications come in, send each candidate a form postcard or an e-mail
  message to say you've received their materials.
It is rather curious to me that e-mail evolved the way it did as essentially
  being sent as a postcard rather than a sealed letter.
He spent less than a few dollars on a postcard, some tomatoes or something and
The boys hold up postcard invitations and ask if we're going.
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