Silence was clearly the preferred strategy of Republican candidates up and down the ballot.
They preferred a true red-state senator named Tom McClintock.
Said an African American commentator who preferred not to be identified: “Phil Griffin loves hiring white Irish guys.”
late 14c., "to put forward or advance in rank or fortune, to promote," from Old French preferer (14c.) and directly from Latin praeferre "place or set before, carry in front," from prae "before" (see pre-) + ferre "to carry, to place" (see infer). Meaning "to esteem (something) more than others" also is recorded from late 14c. Original sense in English is preserved in preferment.