But it's also because, from the APF's point of view, pretension is bad business.
Humor, after all, is a social corrective against arrogance, ignorance and pretension.
People loved Julia because she was very straightforward, and she didn't put on any airs, or have any pretension.
mid-15c., "assertion, allegation; objection; intention; signification," from Medieval Latin pretensionem (nominative praetensio), noun of action from past participle stem of Latin praetendere "stretch in front, put forward, allege" (see pretend (v.)). Meaning "unproven claim" is from c.1600. Sense of "ostentation" is from 1727.