public relations

the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc.
the art, technique, or profession of promoting such goodwill.

1800–10 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
public relations
1.  a.  the practice of creating, promoting, or maintaining goodwill and a favourable image among the public towards an institution, public body, etc
 b.  the methods and techniques employed
 c.  (as modifier): the public relations industry
2.  the condition of the relationship between an organization and the public
3.  the professional staff employed to create, promote, or maintain a favourable relationship between an organization and the public

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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