Winner agrees to the use of his/her name and likeness in publicity without any additional compensation (except where prohibited).
While Trayvon Martin got the publicity, gun control advocates racked up three wins in federal courts last week.
The publicity as a whole helps my piece which is about what society thinks of virginity.
1791, "condition of being public," from French publicité (1690s), from Medieval Latin publicitatem (nominative publicitas), from Latin publicus (see public (adj.)). Sense of "a making (something) known, an exposure to the public" is from 1826, shading by c.1900 into "advertising, business of promotion." Publicity stunt first recorded 1908.