puff piece

noun Informal.
a newspaper article, book, public-relations film, etc., whose purpose is to praise or flatter.
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
puff piece
 
n
a flattering newspaper or magazine article about a person or an organization

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Dictionary.com's 21st Century Lexicon
Main Entry:  puff piece
Part of Speech:  n
Definition:  an article or report in the media that is based on exaggerated praise to promote a person, entity, or event
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American Heritage
Idioms & Phrases

puff piece

An approving or flattering article, as in That was really a puff piece about the conductor, written by her cousin. The use of puff for "exaggerated praise" dates from about 1600; piece was added in the mid-1900s.

The American Heritage® Dictionary of Idioms by Christine Ammer.
Copyright © 1997. Published by Houghton Mifflin.
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Example sentences
It was a puff piece masquerading as serious journalism.
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