puff·er·y

[puhf-uh-ree]
noun, plural puff·er·ies.
1.
undue or exaggerated praise.
2.
publicity, acclaim, etc., that is full of undue or exaggerated praise.

Origin:
1775–85; puff + -ery

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Based on the Random House Dictionary, © Random House, Inc. 2013.
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World English Dictionary
puffery (ˈpʌfərɪ) [Click for IPA pronunciation guide]
 
n , pl -eries
informal exaggerated praise, esp in publicity or advertising

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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00:10
Puffery is always a great word to know.
So is zedonk. Does it mean:
a screen or mat covered with a dark material for shielding a camera lens from excess light or glare.
the offspring of a zebra and a donkey.
Example sentences
Typical puffery from politicians to defend what their ever increasing
  compensation packages.
The answers will typically be laden with puffery and nonsense.
It is tempting to discount such a grandiose claim as typical venture-capital
  puffery.
Appellant bases its appeal on puffery found in public statements, rumor, and
  speculation.
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