Rather than continue to discount one another into bankruptcy, the big airlines have decided to join forces and rationalize.
That's the only way I can rationalize why woman writers would use rape as a punchline.
They rationalize away the facts, defend their position, and actually become more fervent.
rationalize ra·tion·al·ize (rāsh'ə-nə-līz')
v. ra·tion·al·ized, ra·tion·al·iz·ing, ra·tion·al·iz·es
To make rational.
To devise self-satisfying but false or inconsistent reasons for one's behavior, especially as an unconscious defense mechanism through which irrational acts or feelings are made to appear rational to oneself.