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brand

[brand] /brænd/
noun
1.
kind, grade, or make, as indicated by a stamp, trademark, or the like:
the best brand of coffee.
2.
a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc.
3.
a mark formerly put upon criminals with a hot iron.
4.
any mark of disgrace; stigma.
6.
a kind or variety of something distinguished by some distinctive characteristic:
The movie was filled with slapstick—a brand of humor he did not find funny.
7.
a burning or partly burned piece of wood.
8.
Archaic. a sword.
verb (used with object)
9.
to label or mark with or as if with a brand.
10.
to mark with disgrace or infamy; stigmatize.
11.
to impress indelibly:
The plane crash was branded on her mind.
12.
to give a brand name to:
branded merchandise.
13.
to promote as a brand name.
Origin
950
before 950; Middle English, Old English: burning, a burning piece of wood, torch, sword; cognate with Dutch brand, German Brand, Old Norse brandr; akin to burn1
Related forms
brander, noun
brandless, adjective
nonbrand, adjective
rebrand, verb (used with object)
Synonyms
4. stain, spot, blot, taint.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Examples for rebrand
  • rebrand the continent as a success, the message goes, and all will be well.
  • If you are going to rebrand, it should communicate a strategy.
  • We can help you rebrand your image or freshen up your current website.
  • The global warming fraud is coming apart faster than the alarmists can repackage and rebrand their fairy tale.
  • Outreach helps to the utility to rebrand itself as a good-faith member of community.
  • The goal of the project is to reestablish, rebrand and reposition the dying resort.
  • Many of the domestic appliance manufacturers rebrand foreign- manufactured microwave products.
British Dictionary definitions for rebrand

rebrand

/riːˈbrænd/
verb
1.
(transitive) to change or update the image of (an organization or product)

brand

/brænd/
noun
1.
a particular product or a characteristic that serves to identify a particular product
2.
a trade name or trademark
3.
a particular kind or variety he had his own brand of humour
4.
an identifying mark made, usually by burning, on the skin of animals or (formerly) slaves or criminals, esp as a proof of ownership
5.
an iron heated and used for branding animals, etc
6.
a mark of disgrace or infamy; stigma he bore the brand of a coward
7.
a burning or burnt piece of wood, as in a fire
8.
(archaic or poetic)
  1. a flaming torch
  2. a sword
9.
a fungal disease of garden plants characterized by brown spots on the leaves, caused by the rust fungus Puccinia arenariae
verb (transitive)
10.
to label, burn, or mark with or as with a brand
11.
to place indelibly in the memory the scene of slaughter was branded in their minds
12.
to denounce; stigmatize they branded him a traitor
13.
to give a product a distinctive identity by means of characteristic design, packaging, etc
Derived Forms
branding, noun
brander, noun
Word Origin
Old English brand-, related to Old Norse brandr, Old High German brant; see burn1

Brand

/brænd/
noun
1.
Russell, born 1975, English comedian and television presenter
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Contemporary definitions for rebrand
verb

to take an improved product, rename it and market it as new

Dictionary.com's 21st Century Lexicon
Copyright © 2003-2014 Dictionary.com, LLC
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Word Origin and History for rebrand
brand
O.E. brand, brond "fire, flame; firebrand, piece of burning wood, torch," and (poetic) "sword," from P.Gmc. *brandaz (cf. O.N. brandr, O.H.G. brant, O.Fris. brond "firebrand, blade of a sword," Ger. brand "fire"), from base *bran-/*bren- (see burn). Meaning of "identifying mark made by a hot iron" (1550s) broadened 1827 to "a particular make of goods." Brand name is from 1922. As a verb, brand is attested from c.1400. Related: Branded; branding.
Online Etymology Dictionary, © 2010 Douglas Harper
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