World English Dictionary
Rolls-Royce (ˌrəʊlzˈrɔɪs)
1.  Also called (informal): Rolls a make of very high-quality, luxurious, and prestigious British car. The Rolls-Royce company is no longer British-owned
2.  anything considered to be the very best of its kind
[named after its designers, Charles Stewart Rolls (1877--1910), English pioneer motorist and aviator, and Sir (Frederick) Henry Royce (1863--1933), English engineer, who founded the Rolls-Royce Company (1906)]

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Word Origin & History

registered 1908 as trademark, named for designers C.S. Rolls (1877-1910) and Sir Henry Royce (1863-1933). Extended 1916 to any product of high quality. Shortened form Rolls first attested 1928.
Online Etymology Dictionary, © 2010 Douglas Harper
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