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rotogravure

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ro⋅to⋅gra⋅vure

  [roh-tuh-gruh-vyoor, -grey-vyer]
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–noun
1. a photomechanical process by which pictures, typeset matter, etc., are printed from an intaglio copper cylinder.
2. a print made by this process.
3. a section of a newspaper consisting of pages printed by the rotogravure process; magazine section.
Origin:
1910–15; < G Rotogravur, orig. in the name of a Berlin printing firm (Rotogravur Deutsche Tiefdruck Gesellschaft), allegedly formed from the names of two other firms, Rotophot and Deutshe Photogravur AG; cf. photogravure, rotary
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Based on the Random House Dictionary, © Random House, Inc. 2009.
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ro·to·gra·vure   (rō'tə-grə-vyŏŏr')   
n.  

  1. An intaglio printing process in which letters and pictures are transferred from an etched copper cylinder to a web of paper, plastic, or similar material in a rotary press.

  2. Printed material, such as a newspaper section, produced by this process.


[Latin rota, wheel; see ret- in Indo-European roots + gravure.]
The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2009 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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Word Origin & History

rotogravure 
1913, from Ger. Rotogravur (originally, in full, Deutsche Tiefdrück Gesellschaft), said to blend two corporate names, Rotophot and Deutsche Photogravur A.G. Etymologically, the roots are L. rota "wheel, roller" and Fr. gravure "engraving." The process was used for printing photo sections of newpapers and magazines, so that the word came to be used for these.
Online Etymology Dictionary, © 2001 Douglas Harper
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