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sales promotion

the methods or techniques for creating public acceptance of or interest in a product, usually in addition to standard merchandising techniques, as advertising or personal selling, and generally consisting of the offer of free samples, gifts made to a purchaser, or the like.
Origin of sales promotion
1915-20 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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Examples from the web for sales promotion
  • He would surely be both unkind and unjust to this century's methods of advertising and sales promotion.
  • Arranges merchandise and sales promotion displays or issues sales promotion materials to customers.
  • They also may handle advertising or sales promotion work to support marketing efforts.
  • Certain newspapers, as a sales promotion device, may sell accident and health insurance to their subscribers.
  • Offers to test the tap water in your home for free are almost always part of a sales promotion.
  • Debate traditional and nontraditional methods of sales promotion.
British Dictionary definitions for sales promotion

sales promotion

activities or techniques intended to create consumer demand for a product or service
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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