follow Dictionary.com

Today's Word of the Day means...

sales promotion

noun
1.
the methods or techniques for creating public acceptance of or interest in a product, usually in addition to standard merchandising techniques, as advertising or personal selling, and generally consisting of the offer of free samples, gifts made to a purchaser, or the like.
Origin
1915-1920
1915-20
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
Cite This Source
Examples for sales promotion
  • He would surely be both unkind and unjust to this century's methods of advertising and sales promotion.
  • Arranges merchandise and sales promotion displays or issues sales promotion materials to customers.
  • They also may handle advertising or sales promotion work to support marketing efforts.
  • Certain newspapers, as a sales promotion device, may sell accident and health insurance to their subscribers.
  • Offers to test the tap water in your home for free are almost always part of a sales promotion.
  • Debate traditional and nontraditional methods of sales promotion.
British Dictionary definitions for sales promotion

sales promotion

noun
1.
activities or techniques intended to create consumer demand for a product or service
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
Cite This Source

Word of The Day

Difficulty index for sales promotion

Few English speakers likely know this word

Word Value for sales

5
6
Scrabble Words With Friends