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salesmanship

[seylz-muhn-ship]

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noun

the technique of selling a product: They used a promotional gimmick that was the last word in salesmanship.

adeptness at creating interest in new ideas, products, methods, etc.: The only ingredient lacking in the system was salesmanship.

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Origin:
1875–80; salesman + -ship; compare -manship

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2012.
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Salesmanship is always a great word to know.

So is doohickey. Does it mean:

a gadget; dingus; thingumbob.

an extraordinary or unusual thing, person, or event; an exceptional example or instance.

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Collins

World English Dictionary

salesmanship (ˈseɪlzmənʃɪp)

—n
1.	the technique, skill, or ability of selling
2.	the work of a salesman

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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hard sell

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Matching Quote

"Advertising could not be understood as simply another form of salesmanship. It aimed at something new—the creation of consumption communities.... The primary argument of the salesman was personal and private: this hat is perfect for you (singular). His focus was on the individual; he succeeded when he cajoled, flattered, managed, and overwhelmed a particular buyer's ego. The primary argument of the advertisement was public and general: This hat is perfect for you (plural). While the salesman persuaded the customer that the item was peculiarly suited to his unique needs, the advertisement persuaded groups of buyers that the item was well suited to the needs of all persons in the group. The advertisement succeeded when it discovered, defined, and persuaded a new community of consumers."

-Daniel J. Boorstin

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salesmanship

sales·man·ship