an advertisement, booklet, or the like, that has space for a name, address, and postage and can be mailed without a wrapper or envelope.

1940–45 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Example sentences
It also provided ways to create a self-mailer or an envelope.
New standards will provide mailing options for all folded self-mailer types.
Those identified as hypertensive are contacted with a self-mailer after six
Self-mailer: a direct-mail piece in which no envelope or wrapper is required
  for mailing.
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