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| to swindle, cheat, hoodwink, or hoax. |
| to expurgate (a written work) by removing or modifying passages considered vulgar or objectionable. |
| sell (sɛl) | |
| —vb (foll by on) , sells, selling, sold | |
| 1. | to dispose of or transfer or be disposed of or transferred to a purchaser in exchange for money or other consideration; put or be on sale |
| 2. | to deal in (objects, property, etc): he sells used cars for a living |
| 3. | (tr) to give up or surrender for a price or reward: to sell one's honour |
| 4. | to promote or facilitate the sale of (objects, property, etc): publicity sells many products |
| 5. | to induce or gain acceptance of: to sell an idea |
| 6. | (intr) to be in demand on the market: these dresses sell well in the spring |
| 7. | informal (tr) to deceive or cheat |
| 8. | to persuade to accept or approve (of): to sell a buyer on a purchase |
| 9. | informal sell down the river to betray |
| 10. | sell oneself |
| a. to convince someone else of one's potential or worth | |
| b. to give up one's moral or spiritual standards, etc | |
| 11. | sell short |
| a. informal to disparage or belittle | |
| b. finance to sell securities or goods without owning them in anticipation of buying them before delivery at a lower price | |
| —n | |
| 12. | hard sell Compare soft sell the act or an instance of selling |
| 13. | informal |
| a. a trick, hoax, or deception | |
| b. (Irish) a great disappointment: the service in the hotel was a sell | |
| [Old English sellan to lend, deliver; related to Old Norse selja to sell, Gothic saljan to offer sacrifice, Old High German sellen to sell, Latin cōnsilium advice] | |
| 'sellable | |
| —adj | |
sell
In addition to the idioms beginning with sell, also see hard sell; like hot cakes, sell.