semantic differential

noun Psycholinguistics.

a technique for measuring the connotative meaning of concepts by having an individual rate each concept on a series of graduated scales, each scale defined by a pair of polar adjectives, as good–bad or strong–weak.

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Origin:
1950–55

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2012.
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Semantic differential is always a great word to know.

So is gobo. Does it mean:

an extraordinary or unusual thing, person, or event; an exceptional example or instance.

a screen or mat covered with a dark material for shielding a camera lens from excess light or glare.

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