verb (used with object), sensationalized, sensationalizing.
to make sensational.
Also, especially British, sensationalise.

1850–55; sensational + -ize

desensationalize, verb (used with object), desensationalized, desensationalizing. Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
Cite This Source Link To sensationalize
World English Dictionary
sensationalize or sensationalise (sɛnˈseɪʃənəˌlaɪz)
(tr) to cause (events, esp in newspaper reports) to seem more vivid, shocking, etc, than they really are
sensationalise or sensationalise

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Example sentences
Good to see a mainstream magazine sticking to the research and not attempting
  to sensationalize a topic at the expense of facts.
At the moment, journalists seem beholden to the almighty dollar in their
  efforts to sensationalize dog stories.
Of course, you can always count on the media to ignore the true human calamity
  and instead sensationalize the nuclear story.
The media is in the business of selling news, and to do that, they
  sensationalize it.
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