Very rarely was it a whole joke—that happened maybe twice, where a whole one, two, three setup was new.
Many devices like Televisions have an option to “update firmware” buried deep in their setup screens.
It almost sounds like the setup for a joke—Where do writers go in the summer?
Well, Electro is part of the Sinister Six, and this movie is really a setup movie.
In one passage Brother Consolmango explains the setup of daily life as a science priest.
Instead of pulling a ship to ground, in the setup he'd made, the new fields pulled the ground toward the ship.
On seeing the fugitives, they setup a shout of surprise and anger.
No matter how foolproof you think your setup is, if you start smuggling you're bound to get caught.
The setup was inspected twice daily by the commander or his executive.
He was red-hot and wanted to tell Sim a few things, but he knew the setup was such that he had to keep his mouth closed.
"arrangement," 1890, from verbal phrase set up, attested from c.1200 as "to make ready for use" and from 1950 (in pugilism) as "to bring (someone) to a vulnerable position;" from set (v.) + up (adv.). The verbal phrase also can mean "to establish" (early 15c.) and "put drinks before customers" (1880).
[most senses apparently fr the setting up of billiard or pool balls to ensure a special or a trick shot]