Step 1: Write a New York Times op-ed about how not liking your character is sexist.
Rochelle Sterling is trying to say that anybody who thinks she should not be banned along with her husband is a sexist.
sexist attacks, like other types of negative ads, though supposedly loathed by voters, are launched because they work.
1965, from sex (n.) on model of racist, coined by Pauline M. Leet, director of special programs at Franklin & Marshall College, Lancaster, Pennsylvania, U.S., in a speech which was circulated in mimeograph among feminists. Popularized by use in print in Caroline Bird's introduction to "Born Female" (1968).