Slang.| 1. | a person who poses as a customer in order to decoy others into participating, as at a gambling house, auction, confidence game, etc. |
| 2. | a person who publicizes or praises something or someone for reasons of self-interest, personal profit, or friendship or loyalty. |
| 3. | to work as a shill: He shills for a large casino. |
| 4. | to advertise or promote (a product) as or in the manner of a huckster; hustle: He was hired to shill a new TV show. |

shill
[ʃɪl]
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