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[shoh-room, -roo m] /ˈʃoʊˌrum, -ˌrʊm/
a room used for the display of goods or merchandise.
verb (used without object)
to come into a store to view merchandise and then purchase it from a competitor, usually online, as to get a lower price or wider selection:
For shoes, I usually showroom at a couple of stores, then buy them cheaper online.
to be used as a place to view rather than buy merchandise:
No store wants to showroom for a website.
verb (used with object)
to display (merchandise) in a showroom.
to enter a store and view (merchandise) before purchasing it from a competitor, usually online.
to use or encourage people to use (a store) as a place to view rather than buy merchandise: The online retailers are showrooming us out of business.
We’re being showroomed by consumers who browse our stores without buying.
Origin of showroom
1610-20; show + room
Related forms
showrooming, noun Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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Examples from the Web for showroom
Contemporary Examples
Historical Examples
  • When Abe entered his showroom that morning Morris Perlmutter had just arranged a high-neck evening gown on a wire model.

    Abe and Mawruss Montague Glass
  • Polatkin walked across the showroom to the rack in question.

    Elkan Lubliner, American Montague Glass
  • "Here I am, Aaron," Sam said, as he came fairly running from the showroom.

    The Competitive Nephew Montague Glass
  • Elkan made no reply, but walked to the centre of the showroom.

    Elkan Lubliner, American Montague Glass
  • Morris glanced around the showroom, but both Kleiman and Elenbogen were absent.

    Abe and Mawruss Montague Glass
British Dictionary definitions for showroom


/ˈʃəʊˌruːm; -ˌrʊm/
a room in which goods, such as cars, are on display
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word Origin and History for showroom

"room for displaying furniture for sale," 1610s, from show (v.) + room (n.).

Online Etymology Dictionary, © 2010 Douglas Harper
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