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[shoh-room, -roo m] /ˈʃoʊˌrum, -ˌrʊm/
a room used for the display of goods or merchandise.
verb (used without object)
to come into a store to view merchandise and then purchase it from a competitor, usually online, as to get a lower price or wider selection:
For shoes, I usually showroom at a couple of stores, then buy them cheaper online.
to be used as a place to view rather than buy merchandise:
No store wants to showroom for a website.
verb (used with object)
to display (merchandise) in a showroom.
to enter a store and view (merchandise) before purchasing it from a competitor, usually online.
to use or encourage people to use (a store) as a place to view rather than buy merchandise: The online retailers are showrooming us out of business.
We’re being showroomed by consumers who browse our stores without buying.
Origin of showroom
1610-20; show + room
Related forms
showrooming, noun Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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Examples from the web for showroom
  • He sat on a platform two feet above the showroom floor.
  • And she's decided to open a showroom to exhibit her custom built-ins, outdoor furniture, and garden accessories.
  • But while their home embodies this sensibility, it's no showroom.
  • As a result, few electric cars have moved from the showroom to the street.
  • When defying critics in the showroom won't suffice, other artists have gone to court.
  • The difference is that these customers come to the showroom armed with information about the car and the best available deals.
  • There's the car dealer who tried to throw the scruffy hippie out of the showroom.
  • More than a year later, we're still talking about tablets that are huffing and puffing their way toward the showroom floor.
  • Inevitably, you'll find yourself in a claustrophobic showroom with someone at your elbow needling you to buy.
  • GM sets a new sales record, but it's not in the showroom.
British Dictionary definitions for showroom


/ˈʃəʊˌruːm; -ˌrʊm/
a room in which goods, such as cars, are on display
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word Origin and History for showroom

"room for displaying furniture for sale," 1610s, from show (v.) + room (n.).

Online Etymology Dictionary, © 2010 Douglas Harper
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