a room used for the display of goods or merchandise.
verb (used without object)
to come into a store to view merchandise and then purchase it from a competitor, usually online, as to get a lower price or wider selection: For shoes, I usually showroom at a couple of stores, then buy them cheaper online.
to be used as a place to view rather than buy merchandise: No store wants to showroom for a website.
verb (used with object)
to display (merchandise) in a showroom.
to enter a store and view (merchandise) before purchasing it from a competitor, usually online.
to use or encourage people to use (a store) as a place to view rather than buy merchandise: The online retailers are showrooming us out of business.We’re being showroomed by consumers who browse our stores without buying.