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[sloh-guh n] /ˈsloʊ gən/
a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.
a war cry or gathering cry, as formerly used among the Scottish clans.
Origin of slogan
1505-15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host (cf. slew2) + gairm cry Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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Examples from the web for slogan
  • Commercial use of the slogan potentially is a multimillion-dollar business.
  • One trustee ran with the idea of raising money to help students, the slogan was coined, and the effort began shortly thereafter.
  • My slogan is swimming for peace, but also achieving the impossible.
  • The final requirement for a marketing masterpiece is an enigmatic, meaningless slogan which hints at profound conceptual depth.
  • No place to run should be the federal corporate tax slogan.
  • We think he could have been more creative with the slogan.
  • And in the interest of being able to market their commitment to a slogan.
  • Until recently, that would have been more joke than slogan.
  • Even those who suspected the slogan was fake found they could not disagree with it.
  • Second it works well as a catchphrase and slogan and fits easily into many different contexts.
British Dictionary definitions for slogan


a distinctive or topical phrase used in politics, advertising, etc
(Scot, history) a Highland battle cry
Word Origin
C16: from Gaelic sluagh-ghairm war cry, from sluagh army + gairm cry
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word Origin and History for slogan

1670s, earlier slogorne (1510s), "battle cry," from Gaelic sluagh-ghairm "battle cry used by Scottish Highland or Irish clans," from sluagh "army, host, slew," from Celtic and Balto-Slavic *slough- "help, service." Second element is gairm "a cry" (see garrulous). Metaphoric sense of "distinctive word or phrase used by a political or other group" is first attested 1704.

Online Etymology Dictionary, © 2010 Douglas Harper
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