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slogan

 - 3 dictionary results

slo⋅gan

[sloh-guhn]
–noun
1. a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.
2. a war cry or gathering cry, as formerly used among the Scottish clans.

Origin:
1505–15; < ScotGael sluagh-ghairm, equiv. to sluagh army, host (cf. slew 2 ) + gairm cry
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2009.
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slo·gan   (slō'gən)   
n.  
  1. A phrase expressing the aims or nature of an enterprise, organization, or candidate; a motto.

  2. A phrase used repeatedly, as in advertising or promotion: "all the slogans and shibboleths coined out of the ideals of the peoples for the uses of imperialism" (Margaret Sanger).

  3. A battle cry of a Scottish clan.


[Alteration of Scots slogorne, battle cry, from Gaelic sluagh-ghairm : sluagh, host; see slew1 + gairm, shout.]
The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2009 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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Word Origin & History

slogan 
1513, "battle cry," from Gaelic sluagh-ghairm "battle cry used by Scottish Highland or Irish clans," from sluagh "army, host, slew" + gairm "a cry." Metaphoric sense of "distinctive word or phrase used by a political or other group" is first attested 1704. Sloganeering is attested from 1941.
Online Etymology Dictionary, © 2001 Douglas Harper
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