slo·gan

[sloh-guhn]
noun
1.
a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.
2.
a war cry or gathering cry, as formerly used among the Scottish clans.

Origin:
1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host (cf. slew2) + gairm cry

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Based on the Random House Dictionary, © Random House, Inc. 2013.
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World English Dictionary
slogan (ˈsləʊɡən) [Click for IPA pronunciation guide]
 
n
1.  a distinctive or topical phrase used in politics, advertising, etc
2.  (Scot) history a Highland battle cry
 
[C16: from Gaelic sluagh-ghairm war cry, from sluagh army + gairm cry]

Collins English Dictionary - Complete & Unabridged 10th Edition
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00:10
Slogan is always a great word to know.
So is ninnyhammer. Does it mean:
an arrangement of five objects, as trees, in a square or rectangle, one at each corner and one in the middle.
a fool or simpleton; ninny.
Etymonline
Word Origin & History

slogan
1513, "battle cry," from Gaelic sluagh-ghairm "battle cry used by Scottish Highland or Irish clans," from sluagh "army, host, slew" + gairm "a cry." Metaphoric sense of "distinctive word or phrase used by a political or other group" is first attested 1704. Sloganeering is attested from 1941.
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
Second it works well as a catchphrase and slogan and fits easily into many
  different contexts.
One trustee ran with the idea of raising money to help students, the slogan was
  coined, and the effort began shortly thereafter.
And in the interest of being able to market their commitment to a slogan.
The final requirement for a marketing masterpiece is an enigmatic, meaningless
  slogan which hints at profound conceptual depth.
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