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[sloh-guh n] /ˈsloʊ gən/
a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.
a war cry or gathering cry, as formerly used among the Scottish clans.
Origin of slogan
1505-15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host (cf. slew2) + gairm cry Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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Examples from the Web for slogan
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  • The cry Cotton is king was not always spoken above a whisper, but as a slogan it caused some fierce struggling.

    The Bible and Life Edwin Holt Hughes
  • You know who put over the slogan, 'Wilcox, the Solar Savior?'

    The Martian Cabal Roman Frederick Starzl
  • It was, too, the slogan of the Crawford party to rally for a new conflict.

    The Memories of Fifty Years William H. Sparks
  • Edward Bulwer-Lytton gave us the slogan "The pen is mightier than the sword."

  • We ought to make profuse use of the slogan which is bound to unite the army with the revolutionary people, Away with the War!

    Our Revolution Leon Trotzky
British Dictionary definitions for slogan


a distinctive or topical phrase used in politics, advertising, etc
(Scot, history) a Highland battle cry
Word Origin
C16: from Gaelic sluagh-ghairm war cry, from sluagh army + gairm cry
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word Origin and History for slogan

1670s, earlier slogorne (1510s), "battle cry," from Gaelic sluagh-ghairm "battle cry used by Scottish Highland or Irish clans," from sluagh "army, host, slew," from Celtic and Balto-Slavic *slough- "help, service." Second element is gairm "a cry" (see garrulous). Metaphoric sense of "distinctive word or phrase used by a political or other group" is first attested 1704.

Online Etymology Dictionary, © 2010 Douglas Harper
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