A phrase expressing the aims or nature of an enterprise, organization, or candidate; a motto.
A phrase used repeatedly, as in advertising or promotion: "all the slogans and shibboleths coined out of the ideals of the peoples for the uses of imperialism"(Margaret Sanger).
A battle cry of a Scottish clan.
[Alteration of Scots slogorne, battle cry, from Gaelic sluagh-ghairm : sluagh, host; see slew1 + gairm, shout.]