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sneak preview

noun
1.
a preview of a motion picture, often shown in addition to an announced film, in order to observe the reaction of the audience.
Origin
1935-1940
1935-40
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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British Dictionary definitions for sneak-preview

sneak preview

noun
1.
a screening of a film at an unexpected time to test audience reaction before its release
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Idioms and Phrases with sneak-preview

sneak preview

An advance showing of something, as in It was supposed to be bad luck but she gave the bridegroom a sneak preview of her wedding gown. This expression originated in the 1930s for a single public showing of a motion picture before its general release, and in succeeding decades was transferred to other undertakings.
The American Heritage® Idioms Dictionary
Copyright © 2002, 2001, 1995 by Houghton Mifflin Company. Published by Houghton Mifflin Company.
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