snob appeal

the attributes of something that appeal to people who associate those qualities with social or intellectual superiority; a thing's attractiveness to snobs. Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Example sentences
They had snob appeal, since only the richest of the rich could afford them.
It would be easy to be irreverent about what might be called the snob appeal behind the doctrine.
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