9 Grammatical Pitfalls

soft sell

a method of advertising or selling that is quietly persuasive, subtle, and indirect (opposed to hard sell).
Origin of soft sell


[sawft-sel, soft-] /ˈsɔftˈsɛl, ˈsɒft-/
verb (used with object), soft-sold, soft-selling.
to promote (a product, service, etc.) using indirect or gentle persuasion:
an advertising campaign to soft-sell a new perfume.
(of a sales technique) quietly or indirectly persuasive:
a soft-sell approach to marketing.
1950-55 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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Examples from the web for soft sell
  • It's a soft sell, because the world of work is becoming a global market whether or not you operate in other countries.
  • Most churches that bother to put on a haunted house are not interested in such a soft sell.
  • Cooper explained it is a soft sell and simply an additional choice made available.
  • Introduce yourself via a phone call, e-mail or letter, but make it a soft sell.
British Dictionary definitions for soft sell

soft sell

a method of selling based on indirect suggestion or inducement Compare hard sell
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Slang definitions & phrases for soft sell

soft on

adverb phrase

Romantically attracted; also, easy on someone: soft on Kevin Costner/ soft on violators

The Dictionary of American Slang, Fourth Edition by Barbara Ann Kipfer, PhD. and Robert L. Chapman, Ph.D.
Copyright (C) 2007 by HarperCollins Publishers.
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Idioms and Phrases with soft sell

soft sell

see: hard sell , def. 1.
The American Heritage® Idioms Dictionary
Copyright © 2002, 2001, 1995 by Houghton Mifflin Company. Published by Houghton Mifflin Company.
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