soft-sell

soft sell

noun
a method of advertising or selling that is quietly persuasive, subtle, and indirect (opposed to hard sell ).

Origin:
1950–55

Dictionary.com Unabridged

soft-sell

[sawft-sel, soft-]
verb (used with object), soft-sold, soft-selling.
1.
to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft-sell a new perfume.
adjective
2.
(of a sales technique) quietly or indirectly persuasive: a soft-sell approach to marketing.

Origin:
1950–55

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Collins
World English Dictionary
soft sell
 
n
Compare hard sell a method of selling based on indirect suggestion or inducement

Collins English Dictionary - Complete & Unabridged 10th Edition
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