follow Dictionary.com

8 Wintry Words to Defrost Your Vocabulary

soft sell

noun
1.
a method of advertising or selling that is quietly persuasive, subtle, and indirect (opposed to hard sell).
Origin
1950-1955
1950-55

soft-sell

[sawft-sel, soft-] /ˈsɔftˈsɛl, ˈsɒft-/
verb (used with object), soft-sold, soft-selling.
1.
to promote (a product, service, etc.) using indirect or gentle persuasion:
an advertising campaign to soft-sell a new perfume.
adjective
2.
(of a sales technique) quietly or indirectly persuasive:
a soft-sell approach to marketing.
Origin
1950-55
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
Cite This Source
British Dictionary definitions for soft-sell

soft sell

noun
1.
a method of selling based on indirect suggestion or inducement Compare hard sell
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
Cite This Source
Slang definitions & phrases for soft-sell

soft on

adverb phrase

Romantically attracted; also, easy on someone: soft on Kevin Costner/ soft on violators


The Dictionary of American Slang, Fourth Edition by Barbara Ann Kipfer, PhD. and Robert L. Chapman, Ph.D.
Copyright (C) 2007 by HarperCollins Publishers.
Cite This Source
Idioms and Phrases with soft-sell

soft sell

see: hard sell , def. 1.
The American Heritage® Idioms Dictionary
Copyright © 2002, 2001, 1995 by Houghton Mifflin Company. Published by Houghton Mifflin Company.
Cite This Source

Word of the Day

Difficulty index for soft sell

Few English speakers likely know this word

Word Value for soft

7
7
Scrabble Words With Friends

Quotes with soft-sell