soft-sell

soft sell

noun
a method of advertising or selling that is quietly persuasive, subtle, and indirect (opposed to hard sell ).

Origin:
1950–55

Dictionary.com Unabridged

soft-sell

[sawft-sel, soft-]
verb (used with object), soft-sold, soft-selling.
1.
to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft-sell a new perfume.
adjective
2.
(of a sales technique) quietly or indirectly persuasive: a soft-sell approach to marketing.

Origin:
1950–55

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Collins
World English Dictionary
soft sell
 
n
Compare hard sell a method of selling based on indirect suggestion or inducement

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Slang Dictionary

soft sell definition


  1. n.
    a polite attempt to sell something; a very gentle sales pitch. : Some people won't bother listening to a soft sell. You gotta let them know you believe in what you are selling.
Dictionary of American Slang and Colloquial Expressions by Richard A. Spears.Fourth Edition.
Copyright 2007. Published by McGraw-Hill Education.
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