sound bite

sound bite

noun
a brief, striking remark or statement excerpted from an audiotape or videotape for insertion in a broadcast news story.

Origin:
1985–90

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World English Dictionary
sound bite
 
n
a short pithy sentence or phrase extracted from a longer speech for use on radio or television

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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American Heritage
Idioms & Phrases

sound bite

A short, striking, quotable statement well suited to a television news program. For example, He's extremely good at sound bites, but a really substantive speech is beyond him. This slangy expression, first recorded in 1980, originated in political campaigns in which candidates tried to get across a particular message or get publicity by having it picked up in newscasts.

The American Heritage® Dictionary of Idioms by Christine Ammer.
Copyright © 1997. Published by Houghton Mifflin.
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