spiel

[speel, shpeel] Informal.
noun
1.
a usually high-flown talk or speech, especially for the purpose of luring people to a movie, a sale, etc.; pitch.
verb (used without object)
2.
to speak extravagantly.

Origin:
1890–95; (noun) < German Spiel or Yiddish shpil play, game; (v.) < German spielen or Yiddish shpiln to play, gamble

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World English Dictionary
spiel (ʃpiːl)
 
n
1.  a glib plausible style of talk, associated esp with salesmen
 
vb (usually foll by off)
2.  (intr) to deliver a prepared spiel
3.  to recite (a prepared oration)
 
[C19: from German Spiel play]
 
'spieler
 
n

Collins English Dictionary - Complete & Unabridged 10th Edition
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Etymonline
Word Origin & History

spiel
"glib speech, pitch," 1896, probably from verb (1894) meaning "to speak in a glib manner," earlier "to play circus music" (1870), from Ger. spielen "to play," from O.H.G. spilon (cognate with O.E. spilian "to play"). The noun also perhaps from Ger. Spiel "play, game."
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
Your personal statement should be a selling spiel about what a great candidate you are based on your experience.
Our standard spiel is to describe our work in the region.
Synonyms
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