As the row spilled into the Venezuelan news cycle, Maduro resorted to spin control to contain the damage.
But it took a catastrophe to make them realize the limits of spin control.
But today, spin control has become, basically, a strategy of being honest.
an attempt to manipulate the interpretation of news, esp. political
: A distinctive point of view, emphasis, or interpretation; a distinctive character or style: He put a spin on the facts
[1979+; fr the notion of spin on a baseball or pool ball, which gives a deviant rather than a straight track; semantically related to throwing someone a curve]