verb (used without object), splurged, splurging.
to indulge oneself in some luxury or pleasure, especially a costly one: They splurged on a trip to Europe.
to show off.
verb (used with object), splurged, splurging.
to spend (money) lavishly or ostentatiously: He splurged thousands on the party.
an ostentatious display, especially an extravagantly expensive one.

1820–30, Americanism; perhaps blend of splash and surge

splurgily, adverb
splurgy, adjective

4. indulgence, spree.
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
splurge (splɜːdʒ)
1.  an ostentatious display, esp of wealth
2.  a bout of unrestrained extravagance
3.  (often foll by on) to spend (money) unrestrainedly or extravagantly
[C19: of uncertain origin]

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Word Origin & History

1828, "ostentatious display," perhaps a blend of splash and surge. The meaning "extravagant indulgence in spending" is first recorded 1928. The verb, in this sense, is attested from 1934.
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
Splurge and indulge yourself in any way that occurs to you, if you can.
Some firms, having prospered, find they can afford to splurge on greenery.
Some companies will try to charge you more, reasoning that you'll want to
  splurge on this special getaway.
Fontina is fine here, but if you can splurge on truffled cheese, you won't
  regret it.
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