Is Starbucks going to extend its sponsorship of Morning Joe to your show?
Moby Group, which owns Tolo TV, the station on which the program airs, would not disclose details of the sponsorship deal.
On the sponsorship end, making headlines this season was M.A.C and Milk, a partnership between M.A.C cosmetics and Milk Studios.
1650s, from Late Latin sponsor "sponsor in baptism," in Latin "a surety, guarantee," from sponsus, past participle of spondere "give assurance, promise solemnly" (see spondee). Sense of "person who pays for a radio (or, after 1947, TV) program" is first recorded 1931. The verb is attested from 1884, "to favor or support;" commercial broadcasting sense is from 1931.