sticker shock

noun
unpleasant surprise on learning of an unexpectedly high price for an item.

Origin:
sticker (price) + shock

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Dictionary.com's 21st Century Lexicon
Main Entry:  sticker shock
Part of Speech:  n
Definition:  surprise at the retail price of an item, esp. an automobile
Dictionary.com's 21st Century Lexicon
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Example sentences
These costs are now dropping, he added, but sticker shock remains a drawback.
Government incentives will help ease sticker shock for early adopters of
  electric cars.
But if your hearing starts to fade, get ready for sticker shock and frustration.
The sticker shock doesn't end with the cost of tickets, however.
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