storytelling

[stawr-ee-tel-ing, stohr-]
noun
the telling or writing of stories.

Origin:
1700–10; story1 + telling

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
storyteller (ˈstɔːrɪˌtɛlə)
 
n
1.  a person who tells stories
2.  informal a liar
 
'storytelling
 
n, —adj

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Example sentences
But the piece's unpretentious storytelling style allows us to see and hear
  things that might otherwise get lost in the gloss.
To this they each add the importance of play and storytelling, not to mention
  the affection of family.
Storytelling is a human universal, and common themes appear in tales throughout
  history and all over the the world.
These findings make us realize good storytelling doesn't rely on lingering
  suspense.
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