suasion

[swey-zhuhn]
noun
1.
the act of advising, urging, or attempting to persuade; persuasion.
2.
an instance of this; a persuasive effort.

Origin:
1325–75; Middle English < Latin suāsiōn- (stem of suāsiō), equivalent to suās(us), past participle of suādēre to advise (suād-, verb stem + -tus past participle suffix, with dt > s) + -iōn- -ion

suasive [swey-siv] , suasory [swey-suh-ree] , adjective
suasively, adverb
suasiveness, noun
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
suasion (ˈsweɪʒən)
 
n
a rare word for persuasion
 
[C14: from Latin suāsiō, from suādēre to persuade]
 
'suasive
 
adj

Collins English Dictionary - Complete & Unabridged 10th Edition
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Etymonline
Word Origin & History

suasion
late 14c., probably via O.Fr. suasion (14c.), from L. suasionem (nom. suasio) "an advising, a counseling," from suasus, pp. of suadere "to urge, persuade" (related to suavis "sweet;" see sweet). Survives chiefly in phrase moral suasion (1640s).
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
While maturing behind bars, he decided that moral suasion might work where
  bombs had failed.
In the meantime, its chief weapon is moral suasion aimed at companies.
Cuomo used the standard levers of political pressure more than moral suasion.
Lectures and hectoring and moral suasion don't work, but changing the
  environment these kids grow up in might work.
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