Television, especially cable news, has a fatal weakness for the superficial and the shiny.
But at the risk of sounding cynical or superficial, Brooke had one distinct advantage over Charlene—she was stylish and thin.
And yet there are some superficial similarities that help describe why it has been so difficult to get a deal done.
late 14c., in anatomical and mathematical uses, "of or relating to a surface," from Latin superficialis "of or pertaining to the surface," from superficies "surface," from super "above, over" (see super-) + facies "form, face" (see face (n.)). Meaning "not deep, without thorough understanding, cursory" (of perceptions, thoughts, etc.) first recorded early 15c. (implied in superficially "not thoroughly").
superficial su·per·fi·cial (sōō'pər-fĭsh'əl)
Of, affecting, or being on or near the surface.