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sustaining program

noun

  1. a radio or television program without a commercial sponsor.


sustaining program

noun

  1. a television or radio programme promoted by the broadcasting network or station itself and not by a commercial sponsor


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Word History and Origins

Origin of sustaining program1

An Americanism dating back to 1930–35

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Example Sentences

The goal is to create a self-sustaining program that is implemented by the vendors themselves.

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