tie-in

[tahy-in]
adjective
1.
pertaining to or designating a sale in which the buyer in order to get the item desired must also purchase one or more other, usually undesired, items.
2.
of or pertaining to two or more products advertised, marketed, or sold together.
noun
3.
an arrangement or campaign whereby related products are promoted, marketed, or sold together: a book and movie tie-in.
4.
a tie-in sale or advertisement.
5.
an item in a tie-in sale or advertisement.
6.
any direct or indirect link, relationship, or connection: There is a tie-in between smoking and cancer.

Origin:
1920–25; adj., noun use of verb phrase tie in

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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WordNet
tie-in

noun
a fastener that serves to join or connect; "the walls are held together with metal links placed in the wet mortar during construction" [syn: link
WordNet® 3.0, © 2006 by Princeton University.
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Example sentences
They sell movie tickets, books, and a truly impressive amount of tie-in
  merchandise.
And there is no tie-in with hotel loyalty programmes, which will discourage
  some would-be guests.
There's a tie-in here with the idea of aristocratic in-breeding.
Eventual tie-in with loyalty cards means saying goodbye to myriad stamp cards.
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