trade-name

trade name

noun
1.
the name used by a manufacturer, merchant, service company, farming business, etc., to identify itself individually as a business.
2.
a word or phrase used in a trade to designate a business, service, or a particular class of goods, but that is not technically a trademark, either because it is not susceptible of exclusive appropriation as a trademark or because it is not affixed to goods sold in the market.
3.
the name by which an article or substance is known to the trade.

Origin:
1860–65

Dictionary.com Unabridged

trade-name

[treyd-neym]
verb (used with object), trade-named, trade-naming.
to designate with or register under a trade name.

Origin:
1860–65

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Collins
World English Dictionary
trade name
 
n
1.  the name used by a trade to refer to a commodity, service, etc
2.  the name under which a commercial enterprise operates in business

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