| trial balloon | |
| —n | |
| Compare ballon d'essai a tentative action or statement designed to test public opinion on a controversial matter | |
| an extraordinary or unusual thing, person, or event; an exceptional example or instance. |
| a calculus or concretion found in the stomach or intestines of certain animals, esp. ruminants, formerly reputed to be an effective remedy for poison. |
A small campaign or test designed to gauge public response. The term originally referred to a balloon sent up to determine weather conditions: “The speech on free trade that the candidate delivered last month must have been a trial balloon; the audience reacted with hostility, and he has not mentioned the subject since.”
trial balloon definition
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trial balloon
An idea or plan advanced tentatively to test public reaction, as in Let's send up a trial balloon for this new program before we commit ourselves. This expression alludes to sending up balloons to test weather conditions. [c. 1930]