up-front

[uhp-fruhnt] Informal.
adjective Also, upfront.
1.
invested or paid in advance or as beginning capital: an up-front fee of five percent and an additional five percent when the job is done.
2.
honest; candid; straightforward: He's very up-front about discussing his past.
3.
conspicuous or prominent: The company has an up-front position in its industry.
4.
located in the front or forward section: to request up-front seats on a plane.
adverb Also, up front.
5.
as an initial investment, beginning capital, or an advance payment: They'll need a half-million dollars up-front before opening the business.
6.
before other payments, deductions, or returning a profit: Estimated operating expenses will be deducted up-front.

Origin:
1965–70

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
upfront (ˈʌpˈfrʌnt)
 
adj
1.  informal open, frank, honest
 
adv, —adj
2.  (of money) paid out at the beginning of a business arrangement

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Example sentences
We expect scientists and doctors to be upfront about whether papers they
  publish may line their purses.
Both consider considerable upfront costs, and neither delivery tangible
  benefits in the short term.
Even though upfront, the differences appear to be subtle, the reality is that
  the differences are enormous.
Sometimes you have to be firm upfront to minimize downstream damage.
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