Almodovar has always been a fan of Hitchcock, but this time, he goes absolutely Psycho (and vertigo).
To bolster my case I told him we should actually call it Pursuito, like vertigo or Psycho.
Doyle loved the idea and took it to his bosses at vertigo, who agreed.
vertigo ver·ti·go (vûr'tĭ-gō')
n. pl. ver·ti·goes or ver·ti·gos
A sensation of irregular or whirling motion, either of oneself or of external objects.