viral-marketing

viral marketing

noun
a marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means such as the Internet or e-mail: Which online social networks can help with viral marketing?
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World English Dictionary
viral marketing
 
n
1.  a direct marketing technique in which a company persuades internet users to forward its publicity material in e-mails (usually by including jokes, games, video clips, etc)
2.  a marketing strategy in which conventional media are eschewed in favour of various techniques designed to generate word-of-mouth publicity, in the hope of creating a fad or craze

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